For any company or entrepreneur wanting to implement a marketing strategy focused on SEO, your understanding of search engines is essential to your success. It begs the question, “why does my target audience use search engines?”
Google clearly tells us, “don’t build your content for search engines, build your content for your users.” While I may be paraphrasing a little there, it’s exactly what Google meant. Focus on your end users.
What Is My Audience Searching For?
Why do users go to search engines for answers? Well, there’s only a few reasons.
- Search for information
- Search for directions/navigation
- Search to buy something/try something
Depending on your business, this could include one or all three of the above. Nearly all search queries will fall into these 3 categories.
Now, think about the keywords you want to rank for. If a user goes to Google and types your main keyword in, would your webpage fulfill exactly what that user is looking for? Guess what? That’s what search engines are doing daily, on a mass scale. Search engines like Google evaluate billions of pages every single day, many times a day, displaying the best possible results for their end users, AKA “all of us that use it.”
You have to think like Google. Google wants to provide the most relevant results to their users. It’s your job to deliver the best possible results, in order to do that, you have to know what your target audience is looking for.
The Opportunity That SEO Gives You
I’m sure you’re asking yourself, “is SEO even worth it?” I wish there was an easy answer to that, but there’s not. Here’s what I know. After more than 12 years of providing SEO services, I’ve worked with thousands of companies and business owners. Out of them all, rarely have I looked at a certain industry and stated SEO wouldn’t be worth the investment. Perhaps a time or two, but no more than that.
If your target audience is using search engines to find the services you offer, the products you offer or the information you offer, SEO should be a part of your marketing strategy. It’s that simple.
Search Engine Usage Continues To Grow
There’s a ton of data, studies and research that show us search engine usages continue to grow in 2019. As more people gain access to the internet, search engines will continue to expand for years to come.
Even if you don’t have SEO implemented now, it’s never too late to start.
Now that you’re thinking about SEO more like Google, we’re going to discuss why search engine marketing is needed.